{"id":12570,"date":"2023-02-13T17:32:21","date_gmt":"2023-02-14T01:32:21","guid":{"rendered":"https:\/\/www.marmosetmusic.com\/journal\/?p=12570"},"modified":"2023-02-13T17:46:39","modified_gmt":"2023-02-14T01:46:39","slug":"these-5-super-bowl-ads-turned-our-heads","status":"publish","type":"post","link":"https:\/\/www.marmosetmusic.com\/journal\/these-5-super-bowl-ads-turned-our-heads\/","title":{"rendered":"These 5 Super Bowl Ads Turned Our Heads"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"577\" data-src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3-1024x577.png\" alt=\"\" class=\"wp-image-12579 lazyload\" data-srcset=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3-1024x577.png 1024w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3-300x169.png 300w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3-768x433.png 768w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3-1536x865.png 1536w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3.png 1640w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/577;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sunday\u2019s Super Bowl LVII featured a star-studded lineup of some of the industry\u2019s best commercials. Ads this year leaned heavily on celebrity endorsements, featuring top talent like Serena Williams, Steve Martin, Doja Cat, Ben Affleck, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With ad slots priced at up to $7M for a 30-second segment (not including production), brands used these coveted slots to showcase their best work. Check out some of our favorites below (hint: Marmoset songs appear in a few!) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Feeling inspired for your next project? Reach out to Marmoset for music licensing needs at creative@marmosetmusic.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alaska Airlines- French Tuck with Tan France<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Alaska Airlines Visa\u00ae card | French Tuck\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/qdqEyZ3h29Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Queer Eye fashion icon Tan France applies his famous \u201cfrench tuck\u201d in a new way in this ad for Alaska Airlines\u2019 credit card. We\u2019re proud to say this spot features Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/85000-u-got-me-good\" class=\"rank-math-link\">U Got Me Good (Instrumental)<\/a>\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/mishell-ivon-andrew-napoleon\" class=\"rank-math-link\">Mishell Ivon &amp; Andrew Napoleon<\/a>. We&#8217;re grateful for our friends at Mekanism who worked with us on this placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pringles- Best of Us Longform<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pringles | Best of Us Longform\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/oUMR_Fm2OlM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How common is it getting your hand stuck in a Pringles can? Really common, it turns out. Featuring Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/83746-ichocolate\" class=\"rank-math-link\">iChocolate (Instrumental<\/a>)\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/tomy-ge\" class=\"rank-math-link\">Tomy Ge<\/a>. Thank you to our friends at Tpwnhouse for working with us on this one!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ollie- The Ollie Supper Bow<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" data-src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-13-at-5.09.37-PM-1024x912.png\" alt=\"\" class=\"wp-image-12571 lazyload\" width=\"555\" height=\"494\" data-srcset=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-13-at-5.09.37-PM-1024x912.png 1024w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-13-at-5.09.37-PM-300x267.png 300w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-13-at-5.09.37-PM-768x684.png 768w, https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-13-at-5.09.37-PM.png 1368w\" data-sizes=\"(max-width: 555px) 100vw, 555px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 555px; --smush-placeholder-aspect-ratio: 555\/494;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Okay okay, this one isn\u2019t technically a Super Bowl ad. We couldn\u2019t help but include Ollie\u2019s Instagram campaign for dog food donations. Just look at those sweet pups! Featuring Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/72610-like-a-sparrow-with-oohs-30-instrumental\" class=\"rank-math-link\">Like a Sparrow (with Oohs) (Instrumental)<\/a>\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/parts-and-service\" class=\"rank-math-link\">Parts and Service<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dunkin&#8217; &#8216;Drive-Thru&#8217; Starring Ben<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dunkin&#039; &#039;Drive-Thru&#039; Starring Ben\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/BBIX9FG6kZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ben Affleck\u2019s enduring and outspoken love for Dunkin\u2019 Donuts coffee is the kind of endorsement brands can only dream of. His stint working the drive thru at a Medford, MA Dunkin made a hilarious and charming ad that stood out among the rest, especially when J. Lo rolled up to the window.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google #FixedOnPixel SB Commercial 2023\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Official Google #FixedOnPixel SB Commercial 2023 with Amy Schumer, Giannis Antetokounmpo &amp; Doja Cat\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/zkHdpA-drz0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amy Schumer, Giannis Antetokounmpo and Doja Cat learn they can erase exes, competitors, and other um, mistakes from otherwise great photos using a Google Pixel feature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunday\u2019s Super Bowl LVII featured a star-studded lineup of some of the industry\u2019s best commercials.&hellip;<\/p>\n","protected":false},"author":17,"featured_media":12579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[49,17,3756],"tags":[3782],"class_list":["post-12570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmmaking","category-music-licensing","category-work","tag-featured","has-excerpt"],"jetpack_featured_media_url":"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2023\/02\/SUPER-BOWL-LVII-3.png","_links":{"self":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/12570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/comments?post=12570"}],"version-history":[{"count":0,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/12570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media\/12579"}],"wp:attachment":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media?parent=12570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/categories?post=12570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/tags?post=12570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}