{"id":12830,"date":"2024-02-12T15:05:58","date_gmt":"2024-02-12T23:05:58","guid":{"rendered":"https:\/\/www.marmosetmusic.com\/journal\/?p=12830"},"modified":"2025-09-02T19:20:03","modified_gmt":"2025-09-03T02:20:03","slug":"marmosets-totally-unbiased-recap-of-our-favorite-super-bowl-lviii-ads","status":"publish","type":"post","link":"https:\/\/www.marmosetmusic.com\/journal\/marmosets-totally-unbiased-recap-of-our-favorite-super-bowl-lviii-ads\/","title":{"rendered":"Marmoset&#8217;s Totally Unbiased Recap of Our Favorite Super Bowl LVIII Ads"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" data-src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2024\/02\/SUPER-BOWL-LVII-4-1024x577.png\" alt=\"\" class=\"wp-image-12834 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/577;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Super Bowl LVIII was an impressive pageant of ads featuring some of the industry&#8217;s biggest talent. This year continued the trend of celebrity endorsements, boasting top stars like Tom Brady, Beyonce, Patrick Stewart, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands, capitalizing on the immense popularity of the broadcast, invested on average $7 million for a 30-second ad slot (excluding production and other promotional costs) to showcase their punchiest ad work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore some of our favorite spots below (okay okay, we\u2019re a little biased- they all feature Marmoset songs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the creativity of these spots has sparked inspiration for your next project, don&#8217;t hesitate to reach out to Marmoset for your music licensing needs at <a href=\"mailto:creative@marmosetmusic.com\">creative@marmosetmusic.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BetMGM &#8211; \u201cTom Has Won Enough\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This spot, featuring Tom Brady, Vince Vaughn and Wayne Gretzky, cost a whopping $50 million to produce, promote and lock in for the Super Bowl. We\u2019re proud to have contributed a customization of Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/16921-on-the-move-instrumental\">On the Move<\/a>\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/dr-crosby\">Dr Crosby<\/a>. Thank you to our friends at Highdive for working with us!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BetMGM \/\/ &#039;Tom Has Won Enough&#039;\" data-src=\"https:\/\/player.vimeo.com\/video\/911690881?dnt=1&amp;app_id=122963\" width=\"730\" height=\"411\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>University of Kentucky \u201cWe\u2019ll Be Here\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This regional spot for UK HealthCare pulled at our heartstrings in the best way. Featuring a custom cover of Marvin Gaye and Tammi Terrell\u2019s \u201cYou\u2019re All I Need To Get By\u201d created by Marmoset. Thanks to our friends at Team Cornett for working with us on this lovely spot.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UK HealthCare - We&#039;ll Be Here\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/g-q2d66FDt4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Totino\u2019s \u201cHang Time\u201d Spanish<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fun spot aired on Univision and had us dancing in our living rooms and made us hungry for Pizza Rolls! Featuring Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/82668-vive-tu-vida\">Vive tu Vida<\/a>\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/freddy-bam-bam\">Freddy Bam Bam<\/a>. Licensed via PS260.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Totino&#039;s: Hang Time Spanish\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/HfKd4I8qHrI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PETA- &#8220;Don&#8217;t Take My Cheese&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This regional spot was dark, but really stood out to us amidst a lot of bright and cheery ads. Featuring the incredible Edie Falco, this spot aired on YouTube TV\u2019s broadcast of the Big Game. We did this pro-bono with our friends at Editbar, passing on the whole fee to the artist and have matched it with a $500 donation to PETA. Featuring Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/27496-dark-ominous-tones-instrumental\">Dark Ominous Tones<\/a>\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/salt-cinema\">Salt\/Cinema<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u2018Don\u2019t Take My Cheese\u2019 Starring Edie Falco\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/GvDZtrc3rLA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Special Shout Out: NFL Today CBS SB pre-game show<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While admittedly not a Super Bowl ad, we couldn\u2019t round out this list without sharing this NFL Today CBS SB pre-game show clip with Carrot Top. We were so proud to have music featured here and in the Nickelodeon simulcast! Featuring Marmoset-exclusive song \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/74545-gambit-with-vocal-samples-instrumental\">Gambit<\/a>\u201d by <a href=\"https:\/\/www.marmosetmusic.com\/artists\/principle\">Principle<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"&quot;Vegas is everything you want it to be -- how do you not have fun in Vegas?&quot;\" width=\"730\" height=\"411\" data-src=\"https:\/\/www.youtube.com\/embed\/jbRpdkstHFo?start=5&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl LVIII was an impressive pageant of ads featuring some of the industry&#8217;s biggest&hellip;<\/p>\n","protected":false},"author":17,"featured_media":12832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[6,3770,17,3756],"tags":[3782],"class_list":["post-12830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marmoset","category-marmoset-studio","category-music-licensing","category-work","tag-featured","has-excerpt"],"jetpack_featured_media_url":"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2024\/02\/SUPER-BOWL-LVII-Instagram-Post.png","_links":{"self":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/12830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/comments?post=12830"}],"version-history":[{"count":0,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/12830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media\/12832"}],"wp:attachment":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media?parent=12830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/categories?post=12830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/tags?post=12830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}