{"id":13044,"date":"2025-02-24T15:18:13","date_gmt":"2025-02-24T23:18:13","guid":{"rendered":"https:\/\/www.marmosetmusic.com\/journal\/?p=13044"},"modified":"2025-09-02T19:19:21","modified_gmt":"2025-09-03T02:19:21","slug":"case-study-ground-media-x-glaads-here-we-are","status":"publish","type":"post","link":"https:\/\/www.marmosetmusic.com\/journal\/case-study-ground-media-x-glaads-here-we-are\/","title":{"rendered":"Case Study: Ground Media x GLAAD&#8217;s &#8220;Here We Are&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case Study: Ground Media x GLAAD&#039;s &quot;Here We Are&quot;\" src=\"https:\/\/player.vimeo.com\/video\/1059805140?dnt=1&amp;app_id=122963\" width=\"730\" height=\"411\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Marmoset recently had the opportunity to partner with\u00a0<a class=\"rank-math-link\" href=\"https:\/\/www.ground.media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ground Media<\/a>\u00a0to provide music for a transformative project with\u00a0<a href=\"https:\/\/glaad.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">GLAAD<\/a>.<\/p>\n\n\n\n<p>The project, called&nbsp;&#8220;<a href=\"https:\/\/www.herewearenow.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Here We Are<\/a>,\u201d is aimed at advancing transgender rights by focusing on the crucial first step: shifting public opinion. Combining research, storytelling, and video production, the project resulted in an interactive web experience and compelling PSA video campaign designed to foster greater social acceptance.<\/p>\n\n\n\n<p>This case study details how this unique project came together, and explores the impact music can make in a PSA setting. Featuring insights from David Rochkind, Founder and CEO of Ground Media, Jos\u00e9 Maldonado, Creative Partnerships Director at Marmoset, and Nadya, one of the GLAAD PSA participants.&nbsp;<\/p>\n\n\n\n<p>In celebration of this project, Marmoset has made a $1,000 contribution to GLAAD to continue to support the work they do.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marmoset recently had the opportunity to partner with\u00a0Ground Media\u00a0to provide music for a transformative project&hellip;<\/p>\n","protected":false},"author":17,"featured_media":13045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[3773,6,17,3761,3756],"tags":[],"class_list":["post-13044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-highlights","category-marmoset","category-music-licensing","category-purpose","category-work","has-excerpt"],"jetpack_featured_media_url":"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-24-at-3.12.32\u202fPM.png","_links":{"self":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/13044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/comments?post=13044"}],"version-history":[{"count":0,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/13044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media\/13045"}],"wp:attachment":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media?parent=13044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/categories?post=13044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/tags?post=13044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}