{"id":13214,"date":"2025-12-02T15:59:40","date_gmt":"2025-12-02T23:59:40","guid":{"rendered":"https:\/\/www.marmosetmusic.com\/journal\/?p=13214"},"modified":"2026-02-25T09:40:22","modified_gmt":"2026-02-25T17:40:22","slug":"why-ai-transparency-matters-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/www.marmosetmusic.com\/journal\/why-ai-transparency-matters-now-more-than-ever\/","title":{"rendered":"Why AI Transparency Matters Now More Than Ever"},"content":{"rendered":"\n
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What We Learned From Our Industry Survey With Cyanite and MediaTracks<\/h2>\n\n\n\n

In a year defined by fast-moving conversations around AI and artistry, one thing is becoming clear: people still care about where their music comes from.<\/p>\n\n\n\n

Marmoset recently partnered with Cyanite and MediaTracks on a survey<\/strong><\/a> to better understand how music supervisors, filmmakers, editors, and advertisers are navigating an industry where AI-generated music is increasingly present, but not always clearly labeled.\u00a0<\/p>\n\n\n\n

The goal was simple \u2013 listen. What do creative professionals actually want? What do they need? And how can we work together to protect the value of human creativity in the process?<\/p>\n\n\n\n

More than 140 professionals weighed in. Their answers tell a story that cuts through the hype and points toward a shared priority: transparency.<\/p>\n\n\n\n

Nearly Half of the Industry Won\u2019t Use AI-Generated Music<\/strong><\/p>\n\n\n\n

Out of all the findings, one number stood out:
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49% of respondents said they will only work with human-made music.<\/em><\/p>\n\n\n\n

Despite the proliferation of AI tools, there remains an unshakeable preference for music made by people, music shaped by lived experiences and emotional resonance. For many professionals, choosing human-made music is a matter of creative integrity, client expectations, and protecting the livelihoods of real artists.<\/p>\n\n\n\n

As one respondent put it:<\/p>\n\n\n\n

\u201cMusic is personal and human. I like knowing who made it, what influenced them.\u201d<\/p>\n\n\n\n

(Curious about the other 51%? 20% said they were open to AI-generated music with transparency, and 17% said their answer would be project-dependant. 14% had other responses.)<\/p>\n\n\n\n

The Transparency Imperative: 97% Want To Know How a Song Was Made<\/strong><\/p>\n\n\n\n

While nearly half of the industry is committed to using human-only music, almost everyone agrees on one thing:<\/p>\n\n\n\n

97% of respondents want clear labeling on whether a song is AI-generated or human-made.<\/em><\/p>\n\n\n\n

That\u2019s nearly unanimous, and it signals a turning point. Transparency is no longer a \u201cnice to have\u201d; it\u2019s the baseline. Creatives want to make informed choices. Legal teams are watching attribution more closely than ever. And professionals across the board echoed the same concern: without transparency, trust breaks down.<\/p>\n\n\n\n

It\u2019s not enough to know what a song sounds like. They want to know where it came from, who made it, and whether the creator was supported and credited fairly. In the words of one respondent:<\/p>\n\n\n\n

\u201cI\u2019m concerned that if it were AI-generated, where did the AI take the themes or phrases from? Possible copyright infringement issues.\u201d<\/p>\n\n\n\n

The message is clear \u2013 origin matters.<\/p>\n\n\n\n

Context Matters Too: Over Half Want More Background Metadata<\/strong><\/p>\n\n\n\n

Alongside transparency was another consistent theme \u2013 context.<\/p>\n\n\n\n

52% of respondents want more contextual metadata, with details like artist background, cultural roots, and creative inspiration.<\/em><\/p>\n\n\n\n

It’s not just trivia. Professionals use this information to:<\/p>\n\n\n\n