{"id":3564,"date":"2016-05-12T12:43:20","date_gmt":"2016-05-12T12:43:20","guid":{"rendered":"http:\/\/marmoset-journal.flywheelsites.com\/2016-5-0b59hry1l0qq76w89nskrw1jnna9jx\/"},"modified":"2021-03-26T00:36:45","modified_gmt":"2021-03-26T07:36:45","slug":"0b59hry1l0qq76w89nskrw1jnna9jx","status":"publish","type":"post","link":"https:\/\/www.marmosetmusic.com\/journal\/0b59hry1l0qq76w89nskrw1jnna9jx\/","title":{"rendered":"WATCH: Duracell&#8217;s Beautiful Commercial About Family and Connection"},"content":{"rendered":"<div class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n        \" data-test=\"image-block-inline-outer-wrapper\"><\/p>\n<figure class=\"\n              sqs-block-image-figure\n              intrinsic\n            \" style=\"max-width: 100%;\"><\/p>\n<div class=\"\n                image-block-wrapper\n                has-aspect-ratio\n              \" style=\"padding-bottom: 56.21052551269531%;\" data-animation-role=\"image\" data-animation-override=\"\"><br \/>\n<noscript><img decoding=\"async\" src=\"https:\/\/marmosetmusic.com\/journal\/wp-content\/uploads\/2021\/03\/291_image-asset.jpg\" alt=\"\"><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/marmosetmusic.com\/journal\/wp-content\/uploads\/2021\/03\/291_image-asset.jpg\" alt=\"\" data-image=\"https:\/\/marmosetmusic.com\/journal\/wp-content\/uploads\/2021\/03\/291_image-asset.jpg\" data-image-dimensions=\"950x534\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"572b56e2ab48deef057848ed\" data-type=\"image\" \/><\/div>\n<\/figure>\n<\/div>\n<p>Moving beyond catch phrases.<\/p>\n<p>Our collaboration with ad agency, Anomaly,\u00a0brings the literal and metaphoric story of reconnection in <a href=\"https:\/\/www.youtube.com\/watch?v=m5znMZ_2w6c&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">Duracell<\/a>&#8216;s new Hearing Aid Battery commercial.\u00a0Receiving praise from the likes of <a href=\"http:\/\/www.adweek.com\/adfreak\/man-comes-back-life-almost-literally-duracells-beautiful-ad-about-hearing-loss-171209\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek<\/a>\u00a0and <a href=\"http:\/\/mashable.com\/2016\/05\/03\/duracell-hearing-loss-commercial\/#oXYWig4tdOqF\" target=\"_blank\" rel=\"noopener noreferrer\">Mashable<\/a>,\u00a0witness for yourself the compelling short film that&#8217;s elevated the storytelling bar of advertising.\u00a0<em>Enjoy<\/em>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/m5znMZ_2w6c?feature=youtu.be&amp;wmode=opaque&amp;enablejsapi=1\" width=\"854\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/p>\n<p>As the Internet has changed the landscape of how we imbibe media, the tone of advertising has shifted dramatically over the years. From the demand of a more discerning audience, commercials have taken on a more editorial format, moving as short films over snippets of soundbites. The role of music has also shifted from jingles to more in-depth soundtracks. Supporting the compelling narration from <strong>John Slattery<\/strong> (of <em>Mad Men<\/em>), our Original Music team worked with composer, <strong>Matthew Hollingsworth<\/strong>\u00a0and music producer <strong>Jonathan Wellbelove<\/strong> at Anomaly on this beautifully scored film about family and connection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moving beyond catch phrases. Our collaboration with ad agency, Anomaly,\u00a0brings the literal and metaphoric story&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[3756],"tags":[392,196,218,33,10,206,19],"class_list":["post-3564","post","type-post","status-publish","format-standard","hentry","category-work","tag-duracell","tag-filmmaker","tag-licensing","tag-marmoset","tag-marmoset-music","tag-music","tag-music-licensing","has-excerpt"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/3564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/comments?post=3564"}],"version-history":[{"count":4,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/3564\/revisions"}],"predecessor-version":[{"id":10192,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/3564\/revisions\/10192"}],"wp:attachment":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media?parent=3564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/categories?post=3564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/tags?post=3564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}