{"id":970,"date":"2019-02-12T18:28:47","date_gmt":"2019-02-12T18:28:47","guid":{"rendered":"http:\/\/marmoset-journal.flywheelsites.com\/the-music-behind-givenchy-campaign\/"},"modified":"2020-11-24T14:49:19","modified_gmt":"2020-11-24T22:49:19","slug":"the-music-behind-givenchy-campaign","status":"publish","type":"post","link":"https:\/\/www.marmosetmusic.com\/journal\/the-music-behind-givenchy-campaign\/","title":{"rendered":"The Music Behind Givenchy&#8217;s Spring Summer Campaign"},"content":{"rendered":"<div class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \" data-test=\"image-block-inline-outer-wrapper\"><\/p>\n<figure class=\"\n              sqs-block-image-figure\n              intrinsic\n            \" style=\"max-width: 1500.0px;\"><\/p>\n<div class=\"\n                image-block-wrapper\n                has-aspect-ratio\n              \" style=\"padding-bottom: 71.80000305175781%;\" data-animation-role=\"image\"><br \/>\n<noscript><img decoding=\"async\" src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/1_Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker.jpg\" alt=\"Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker.jpg\"><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/1_Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker.jpg\" alt=\"Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker.jpg\" data-image=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/1_Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker.jpg\" data-image-dimensions=\"1500x1077\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c61b4864e17b635b8101815\" data-type=\"image\" \/><\/div>\n<\/figure>\n<\/div>\n<p style=\"white-space: pre-wrap;\">Givenchy\u2019s Spring + Summer 2019 Campaign is a blend of avant-garde and retro culture \u2014 a crisp black and white landscape, where the characters look as though they were plucked out of Andy Warhol\u2019s studio, the Factory.<\/p>\n<p style=\"white-space: pre-wrap;\">Alongside the androgynous collective, Givenchy features Marmoset artist, <a href=\"https:\/\/www.marmosetmusic.com\/artists\/damon-boucher\" target=\"_blank\" rel=\"noopener noreferrer\">Damon Boucher\u2019s<\/a> \u201c<a href=\"https:\/\/www.marmosetmusic.com\/browse\/44900-k-i-n-instrumental\" target=\"_blank\" rel=\"noopener noreferrer\">K I N<\/a>\u201d as its musical backdrop. Electronic synth beats, the music ensures the seasonal campaign reaches full circle. To learn more about Boucher\u2019s musical journey, the fashion undercurrent of his LP \u2014 <em>N K I <\/em>and where he\u2019s headed, we connected with the artist earlier this month.<\/p>\n<hr \/>\n<figure class=\"\n              sqs-block-image-figure\n              intrinsic\n            \" style=\"max-width: 1500.0px;\"><\/p>\n<div class=\"\n                image-block-wrapper\n                has-aspect-ratio\n              \" style=\"padding-bottom: 135.8000030517578%;\" data-animation-role=\"image\"><br \/>\n<noscript><img decoding=\"async\" src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker-copyright-music.jpg\" alt=\"Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker-copyright-music.jpg\"><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker-copyright-music.jpg\" alt=\"Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker-copyright-music.jpg\" data-image=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker-copyright-music.jpg\" data-image-dimensions=\"1500x2037\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5c61b4c41905f40f6da174f8\" data-type=\"image\" \/><\/div>\n<\/figure>\n<p style=\"white-space: pre-wrap;\"><strong>Marmoset: Could you tell us a little bit how you first got into making music? <\/strong><\/p>\n<p style=\"white-space: pre-wrap;\"><strong>Boucher: <\/strong>I grew up taking classical lessons, and performing contemporary music in a Pentecostal Christian church. In church, I learned to improvise pop music, although church also kept me closeted. But, I\u2019ve been writing music since that time. I played and wrote music all throughout college; then began to produce music after I graduated in 2008.<\/p>\n<p style=\"white-space: pre-wrap;\"><strong>M: Listening through <em>NKI<\/em>, your music has such a dreamy kind of presence along with an energetic pulse to it. How would you describe your music to listeners? What kind of visuals come to mind?<\/strong><\/p>\n<p style=\"white-space: pre-wrap;\"><strong>B: <\/strong>I try to make it watery, but clean. Clean can sometimes mean dry and airy which plays off the watery thing. Visually, I always think of clean, stark contrasts; light and dark meeting in balance. I think of an ocean horizon, fashion runways or queer nightlife culture.<\/p>\n<p style=\"white-space: pre-wrap;\"><strong>M: Do you collaborate with your work or do you tend to flourish more as a solo creator? <\/strong>Yes! Most of my work is collaborative. My main project for the past few years has been producing music for <a href=\"https:\/\/www.marmosetmusic.com\/artists\/chanti-darling\" target=\"_blank\" rel=\"noopener noreferrer\">Chanti Darling<\/a>. I\u2019ve also worked with <a href=\"https:\/\/www.marmosetmusic.com\/artists\/the-last-artful-dodgr\" target=\"_blank\" rel=\"noopener noreferrer\">The Last Artful, Dodgr<\/a>, Maarquii, <a href=\"https:\/\/www.marmosetmusic.com\/artists\/natasha-kmeto\" target=\"_blank\" rel=\"noopener noreferrer\">Natasha Kmeto<\/a>, Nafisaria, The Portland Cello Project, Ripley Snell, Neill Von Tally, DJ Sappho, Pocket Rock-it and many more. (Click <a href=\"https:\/\/soundcloud.com\/zipzapstudios\/sets\/zip-zap-production\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to listen).<\/p>\n<p style=\"white-space: pre-wrap;\">I\u2019ve also had a chance to teach and collaborate with several of my students over the years. I\u2019ve taught piano and composition at School of Rock since 2010 and have directed over 40 shows there; and since they let me keep my studio inside their building, all of my projects are made out of there. I call that studio Zip Zap Studios.<\/p>\n<p style=\"white-space: pre-wrap;\">I\u2019m super proud of the work I\u2019ve done with others. However, even though I\u2019m often in collaborative environments, I find that I work best alone. When producing music with others, I oftentimes meet to record, then polish the songs when I\u2019m by myself. There\u2019s less pressure when I\u2019m alone so I find those times to be more experimental and fruitful.<\/p>\n<p style=\"white-space: pre-wrap;\"><strong>M: Who are some artists you&#8217;ve been listening to this year?<\/strong><\/p>\n<p style=\"white-space: pre-wrap;\">Current new stuff from: The Internet, Roisin Murphy, Against All Logic, Travis Scott.<\/p>\n<p style=\"white-space: pre-wrap;\">Older stuff from: Missy Elliott, Gary Numan, Four Tet<\/p>\n<p style=\"white-space: pre-wrap;\"><strong>M: What went through your head when you heard your music being featured on the Givenchy Spring\/Summer campaign?<\/strong><\/p>\n<p style=\"white-space: pre-wrap;\">I sincerely wanted that music to be used for fashion so I was excited to see it used in that capacity! A lot of the track names on <em>N K I<\/em> have fashion related titles, all for the reason that I imagined this record being used just as you now see it.<\/p>\n<p style=\"white-space: pre-wrap;\"><strong>M: What inspires you about the Portland music scene?<\/strong><\/p>\n<p style=\"white-space: pre-wrap;\">Someone once described Portland to me as a great \u201cincubator\u201d for creative ideas, which I think is both bizarre and accurate. It rains forever so I want to stay inside and work on music until the weather\u2019s good. I am completely privileged to be able to work on music with the setup I have in Portland and I am forever grateful for that. I would not be able to do that in a variety of other places or lives.<\/p>\n<figure class=\"\n            sqs-block-image-figure\n            image-block-outer-wrapper\n            image-block-v2\n            design-layout-collage\n            combination-animation-none\n            individual-animation-none\n            individual-text-animation-none\n            image-position-left\n            image-linked\n          \" data-scrolled=\"\" data-test=\"image-block-v2-outer-wrapper\"><\/p>\n<div class=\"intrinsic\">\n<div class=\"\n                image-inset\n                  content-fit\n              \" data-animation-role=\"image\" data-description=\"\"><br \/>\n<noscript><img decoding=\"async\" src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/Givenchy-campaign-music-marmoset-licensing-music-license.png\" alt=\"The Spring Summer 2019 Campaign - \"><\/noscript><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/Givenchy-campaign-music-marmoset-licensing-music-license.png\" alt=\"Givenchy-campaign-music-marmoset-licensing-music-license.png\" data-image=\"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2020\/07\/Givenchy-campaign-music-marmoset-licensing-music-license.png\" data-image-dimensions=\"1095x569\" data-image-focal-point=\"0.5,0.5\" \/><\/p>\n<div class=\"image-overlay\"><\/div>\n<\/div>\n<\/div><figcaption class=\"image-card-wrapper\" data-width-ratio=\"\">\n<div class=\"image-card sqs-dynamic-text-container\">\n<div class=\"image-title-wrapper\">\n<div class=\"image-title sqs-dynamic-text\">\n<p>The Spring Summer 2019 Campaign<\/p>\n<\/div>\n<\/div>\n<div class=\"image-button-wrapper\">\n<div class=\"image-button sqs-dynamic-text\">\n<div class=\"image-button-inner\"><a href=\"https:\/\/www.givenchy.com\/america\/en\/maison-clare-waight-keller-springsummer2019-iamyourmirror.html\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to watch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figcaption><\/figure>\n<div class=\"sqs-svg-icon--outer social-icon-alignment-center social-icons-color-black social-icons-size-large social-icons-shape-circle social-icons-style-border\">\n<nav class=\"sqs-svg-icon--list\">\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<\/nav>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Givenchy\u2019s Spring + Summer 2019 Campaign is a blend of avant-garde and retro culture \u2014&hellip;<\/p>\n","protected":false},"author":4,"featured_media":971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[3760,16,17,3756],"tags":[3762],"class_list":["post-970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","category-music","category-music-licensing","category-work","tag-artist-highlights","has-excerpt"],"jetpack_featured_media_url":"https:\/\/www.marmosetmusic.com\/journal\/wp-content\/uploads\/2019\/02\/Marmoset-music-licensing-music-copyright-license-film-compose-score-soundtrack-youtube-vimeo-filmmaker.jpg","_links":{"self":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":2,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/970\/revisions"}],"predecessor-version":[{"id":8008,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/posts\/970\/revisions\/8008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media\/971"}],"wp:attachment":[{"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/categories?post=970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marmosetmusic.com\/journal\/wp-json\/wp\/v2\/tags?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}