Marmoset is officially a Certified B Corporation company — here’s why it matters.
There’s an important, higher-level question emerging in today’s business world that one would hope every company will someday choose to wrestle with: “Is it possible to go beyond products and services, profit and loss, and the business of managing the bottom line, to find a deeper meaning and a higher calling in everything a business does?”
We’re all aware of a few bright examples, like Patagonia, Toms, and Everlane, who’ve successfully dovetailed a higher calling to their “for-profit” business models. At Marmoset, we’ve wrestled with this too, and now in our ninth year of existence, we’ve committed to taking things to the next level and make the greater good part of our purpose and everyday mission. We’re honored to announce Marmoset is a certified B Corp, effective February 18th, 2019.
Being the first certified B Corporation in music licensing isn’t just a status symbol, it’s a signifier of the real connections we’re building with our clients, artists, and partners; guiding us in how we do our work and how we choose not to do it.
B Corps are businesses meeting the highest verified standards of social and environmental performance, transparency, and accountability. From how we recycle our La Croix cans to how we uphold public transparency, it’s just as important as what we’re doing within our walls as what we’re doing outside them.
And while we’ve always partnered up with nonprofits to donate 10% of our profits — from our slice of the pie, never from the artist’s share — we’ll be even more active in providing resources and finding opportunities to connect, collaborate and support our community.
So while we’ve officially achieved B Corp status now, we know it’s a continuous effort to go the extra mile. And nothing brings us more drive than setting our sights on the next big opportunity to do more. Sometimes work feels a little less like work when there’s a higher meaning behind it.