Not long ago, we worked with the rad folks at high/low films and SF-based agency Eleven to bring you an 8-part series on Idaho’s Sun Valley resort. With each spot highlighting a different grassroots-based aspect of the mountain town, this vignette features one of Sun Valley’s biggest unsung hero. Jack Seagraves rides “the beast” from sundown to sunrise to save the locals from dangerous slopes. The beast isn’t a ski-yeti, but rather a rumbling snow groomer. Jack rules. Our very own David Swensen set the mood with tunes crafted just for Sun Valley.
Check it.
-Brandon