No matter how digital our day to day lives get, there is always a yearning for the opposing end, the analog life. Much like the music industry, for as much as we listen to our music on computers, there will always be the steady market for vinyl – music to hold and feel.
In this recent collaboration, we worked with the family-run Seldex out of Australia in their pursuit of the analog life through the lost art of letterpress printing and bookbinding to create beautiful wedding packages.
Fremont’s “All That I Needed” sets the perfect backdrop to the laborious process of creating personalized physical in their warehouse. Seemingly simple machines working in harmony to create something you can hold in your hand which is something unique and special these days.