Super Bowl LVIII is truly the gift that keeps on giving.
While we already shared our top 5 favorite Super Bowl ads, we wanted to make some space to celebrate more Marmoset Super Bowl content- including ad cutdowns for social, a Pfizer x Travis Kelce spot, plus some incredible work for Nike’s Air Max Dn debut at The Sphere.
Curious how it all came together? Marmoset team members José Maldonado, Jackie Corbett, Nicole Wilson and Farnell Newton spoke with Emma Griffiths at Synchtank about the ins and outs of licensing music for the Super Bowl. You can read about how some of our biggest placements, including for brands like BetMGM and UK HealthCare, came to life on their blog.
KIA EV9
Our team agrees nearly all of us were moved to tears by this heartwarming KIA ad. We were thrilled that our friends at David & Goliath licensed Marmoset-exclusive song “Loess” by Joya.
Booking.com
Who’s ready for a vacation? Several versions of Tina Fey are, as seen in this fun spot for Booking.com. We were thrilled to work with Little Bear Studios to license “Ferradura” by Pipoca for this social cutdown of their Super Bowl spot.
Pfizer
Blink and you’ll miss him, but we were excited to see Pfizer spokesperson Travis Kelce in this vaccine PSA from Pfizer / Comiranaty Vaccine, which went live the week before the Big Game. Big thanks to FCB Health for choosing Marmoset-exclusive song “Sneaky Sam” by Michael Charles Smith.
Nike Air Max Dn
This IRL Nike AirMax Dn reveal at The Sphere in Vegas debuted the Friday ahead of the Super Bowl. We hope this is the first of many projects at The Sphere! Thanks Nike for working with us directly to license “Pink Flowers” by squarewav.