Marmoset’s Totally Unbiased Recap of Our Favorite Super Bowl LVIII Ads

Super Bowl LVIII was an impressive pageant of ads featuring some of the industry’s biggest talent. This year continued the trend of celebrity endorsements, boasting top stars like Tom Brady, Beyonce, Patrick Stewart, and more. 

Brands, capitalizing on the immense popularity of the broadcast, invested on average $7 million for a 30-second ad slot (excluding production and other promotional costs) to showcase their punchiest ad work.

Explore some of our favorite spots below (okay okay, we’re a little biased- they all feature Marmoset songs).

If the creativity of these spots has sparked inspiration for your next project, don’t hesitate to reach out to Marmoset for your music licensing needs at

BetMGM – “Tom Has Won Enough”

This spot, featuring Tom Brady, Vince Vaughn and Wayne Gretzky, cost a whopping $50 million to produce, promote and lock in for the Super Bowl. We’re proud to have contributed a customization of Marmoset-exclusive song “On the Move” by Dr Crosby. Thank you to our friends at Highdive for working with us!

University of Kentucky “We’ll Be Here”

This regional spot for UK HealthCare pulled at our heartstrings in the best way. Featuring a custom cover of Marvin Gaye and Tammi Terrell’s “You’re All I Need To Get By” created by Marmoset. Thanks to our friends at Team Cornett for working with us on this lovely spot.

Totino’s “Hang Time” Spanish

This fun spot aired on Univision and had us dancing in our living rooms and made us hungry for Pizza Rolls! Featuring Marmoset-exclusive song “Vive tu Vida” by Freddy Bam Bam. Licensed via PS260.

PETA- “Don’t Take My Cheese”

This regional spot was dark, but really stood out to us amidst a lot of bright and cheery ads. Featuring the incredible Edie Falco, this spot aired on YouTube TV’s broadcast of the Big Game. We did this pro-bono with our friends at Editbar, passing on the whole fee to the artist and have matched it with a $500 donation to PETA. Featuring Marmoset-exclusive song “Dark Ominous Tones” by Salt/Cinema.

Special Shout Out: NFL Today CBS SB pre-game show

While admittedly not a Super Bowl ad, we couldn’t round out this list without sharing this NFL Today CBS SB pre-game show clip with Carrot Top. We were so proud to have music featured here and in the Nickelodeon simulcast! Featuring Marmoset-exclusive song “Gambit” by Principle.

Leave a Reply