There’s no shame in the period. That’s the message innovative New York based company, Thinx wants everyone to get comfortable with hearing (rightfully so).
Offering a line of products designed to help lessen the hassle of menstruation, Thinx is more than an alternative to tampons. A quick visit to their site is telling of their passion to debunk the everlasting taboo around menstruation. They want people to feel okay talking about it, to normalize something that’s a natural part of life.
In their latest campaign, Thinx asks what if everyone experienced periods? Posing the thought that perhaps then, we’d all be a lot more comfortable talking about them. With “Shine On” by Marmoset artist Instant Karma! guiding their montage of scenarios, the campaign is something to talk about. Watch below.
Thinx also champions puberty education and better health access issues through their GiveRise program — giving back to the communities through education initiatives while advocating for menstrual equity. Read more on what they’re up to here.