Onboard with Carnival’s Campaign ft. Shaq

Shaq Carnival Cruise Marmoset

“Choose Fun.” It’s Carnival Cruise Line’s latest campaign catchphrase, and something we don’t need to be reminded of twice. 

With a slogan that resonates, we didn’t hesitate to team up with Carnival Cruise Line for their latest nautical project — along with big personality and Brand Ambassador, Shaquil O’Neal. 

The project is a cheeky, rapid fire 30-cond pitch to travelers on all the fun amenities you can expect onboard Carnival’s fantastic voyage. Since the project is playful, catchy, and unique, the psychedelic and funk sound of “Bobo” by Seattle’s Polyrhythmics was a great fit for the commercial.

The song’s rhythmic punchiness matches Shaq determination to call out each hospitality perk offered by Carnival Cruise Line. Fun fact: it only takes about 3 seconds for Shaq to officiate a wedding. It’s projects like this where music noticeably guides the characters on-screen, a key element for storytelling that’s under a minute!

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